The Preston Institute is a hard working think tank deep in the western suburbs of Sydney, organising plenty of blue sky sessions, ideas factories and thought showers.  It will aim to have cut-through, traction and stickability.

The Executive Director of the Preston Institute, Preston Towers, is by day a worker in a profession that does not take kindly to opinionated politically inclined people to make comments in a public, attention seeking fashion. So, here he is, a character who wants to appear in a Mad Men episode as a smart and dapper Australian advertiser wearing a linen suit and panama hat.  Mr. Preston Towers, esquire.